Digital Marketing Career Scope post Covid-19
Beginning
Digital Marketing Career Scope post-Covid-19. Digital Marketing in present one of the most sought-after courses online and with better reasons. Covid-19 has made almost every business shift its marketing strategies online.
Covid-19 and the work-from-home lifestyle have taught people valuable lessons on the importance of Digital Media. With online opportunities on the rise, the amount of active users has grown exponentially. Entrepreneurs have realized that to succeed, it is mandatory to establish their business’s electronic presence. India is the fastest-growing economy that is emerging every day. Anything that a person need is just a click away be it’s fashion, food, daily groceries, electronics, or medical to find a home anywhere. This is a great example to show the potential of Digital Marketing and its effects on raising the living standards of people.
The digital world offers ‘n’ several employment opportunities in various categories. The efforts needed are just people need to be more focused on their goals, enhance their digital marketing strategies and apply for the domain that suits their personality/company’s profile perfectly. The main objective is to create eye-catching content so that it reaches potential audiences and they keep coming back to you for your work, which in turn increases the sales of your business and improves the brand’s credibility and revenue, and quality.
Some Job Roles that are available in Digital Marketing Industry
- Digital Marketing Manager– The role of a Digital Marketer is to convert the company’s name into a brand on every digital and social media platform. Their position demands interesting, innovative, and in-demand ideas and strategies which improve the brand’s awareness and leave a major impact on the audience’s mind. A Digital Marketing Manager has to stay updated with all the ongoing trending technologies and make it use useful for any of their business projects.
- Digital Marketing Executive– A Digital Marketing Executive’s job is to manage the e-books, blogs, and marketing trends, review the communication and handle the digital space of the brands such as social media handles and URLs. Their primary role is to do the necessary research required by the content and designing team and assist the marketing manager in making brand reports.
- Social Media Marketer– Social Media Marketing is the combination of social media and marketing on WWW. The role of a Social Media Marketer is to be familiar with social networking platforms and what kind of audience is engaged. They have to offer great strategies and campaigns for the company with unique content ideas, media planning, and performance-based strategy building.
- Search Engine Optimization (SEO)- The role of an SEO Analyst is to increase the ranking of their company’s website in the search engine’s result pages and increase the traffic coming to the website. The job requires performing on-site and off-site analyses for customers on a timely basis. Every SEO Analyst must have great knowledge of recommending and using keywords, Google algorithms, and linking strategies to implement search marketing strategies.
- Digital Marketing Writer– A writer’s main responsibility is to write and create content and ensure that it goes well with the brand’s tone. One needs to know who the target audience is and turn the communication accordingly. It should be formed in a way that attracts the audience at first glimpse. This includes writing for websites, e-mailers, social media, mobile marketing, video scripts, etc.
Some of the Pros & Cons of Digital Marketing post Covid-19
Pros-
- The main advantage of Digital Marketing is that the targeted audience can be reached cost-effectively and measurably. Other advantages include brand growth, loyalty, and driving online sales, as post covid maximum things have shifted to online mediums.
- Global Reach in a website allows one to find new markets and trade across countries for only a small investment.
- Digital Marketing has improved conversation rates as post covid many businesses have opted for online sources as the main way of connecting to the audience.
- Digital Marketing offers businesses or audiences to open up to one another by getting involved with social media but should know how to manage it carefully. A company can build customer loyalty and form & increase the company’s reputation to easily engage.
- Comprehensive digital marketing starts with creating a search-optimized website and includes an active social media presence.
- People who are fluent in Digital Marketing are so in demand as every company/business/startup needs at least one digital marketer. So there is a huge scope in digital marketing.
Cons-
- People want to reach the “new normal”, but long for the “old normal” to re-emerge.
- Few people who are not fully aware of the usage of Digital Marketing are still struggling and prefer the old traditional ways.
- Many Businesses have been affected during and post covid due to which they were not able to cope with their business online and have faced huge losses.
- Using or shifting to Digital platforms people need to be skilled and trained not everybody can access them efficiently.
- Digital Marketing is time-consuming too.
Growth –
Post covid has made us realize that in Digital Marketing the key rules are always mandatory they can’t be ignored. For instance, SEO, Pay-per-click, responsiveness, awareness, mentions, attaining links, etc.
The reason behind this development is that, during the pandemic, the Internet was used more than ever in the past. Research suggests that around 70% of internet usage is recorded for browsing online on search engines. The digital world has become more oriented than ever, with more and more users starting to use the Internet, as a side impact of covid-19. This means that the users are even more open to marketing than ever before and have learned to modify ads and marketing campaigns that they do not find appealing. Due to this marketers have to find a way to stand out from the crowd and also, and personalized marketing has become an apparent tool that resulted in more customer engagement and an increase in sales. It is quite obvious that one of the main marketing impacts of post covid-19 is the fact that there’s a lot of it that customers get overwhelmed and usually ignore the hints that are directed at a huge target audience and not at them directly.
What is the Growth rate of Digital Marketing?
- The compound annual growth rate of Digital Marketing from 2020-2025 is projected at 9% (approx.).
- The Digital display is projected to increase at 15.4% CAGR, while the search is projected to increase at 12.2%. Search accounts for 40.9% of the global digital advertising and marketing market.
- 63% (approx.) of businesses have grown their digital marketing budget in this last year.
- Between the years 2020 and 2021, there was a 14% increase rate in digital marketing budget spending across businesses.
What is the success rate of Digital Marketing?
There is no one-size-fit for all answer to this question, but here are some stats to help point you in the right direction.
- PPC returns Rs120 for every Rs60 spent- resulting in a 200% ROI rate.
- Email marketing returns Rs2160 for every Rs60 spent.
- Content marketing and SEO provide the best ROI according to marketers.
- Startup businesses claim that email marketing is the marketing channel that brings them the highest return on investment.
Is Digital Marketing in demand in 2022?
- According to the stats of the Bureau of Labour, the demand for marketing jobs is set to grow by 10% by 2026-above the average for all careers.
- Customer marketing managers and search marketing managers are both on CNBC’s list of the 10 fastest-growing jobs in the US in 2022.
How effective is online advertising?
- PPC returns a 200% ROL.
- Digital ads increase brand awareness by 80-85%.
- 27% of consumers search for a business after seeing the display ads.
- Consumers are 155% more likely to look up your brand-specific terms after they, ve been exposed to display ads.
- Customers are 70% more likely to purchase a retargeting ad.
- A user’s search activity rises after being served a display ad.
What percentage of advertising is done online?
- Digital advertising accounted for 4% of total advertising expenditures in 2021
- The annual growth rate for digital media is higher than that of offline media.
- 50% of advertising was done online in 2020- offline advertising spend a huge amount to increase digital advertising.
Top 7 Data Analytics Tools in 2023
Definition-
Top Data Analytics tools in 2023 help individuals and organizations to make sensible data. Data Analysts usually analyze raw data for insights and trends. They utilize various tools and techniques to help organizations make decisions and succeed. Also, data analytics is the process of examining data sets to find trends and draw conclusions regarding the information they
have. In addition to this, data analytics is done with specialized systems and software.
Tools-
1. Domo – The Domo Business Cloud is a low-code data app platform that takes the power BI to the next level to combine all your data and put it to work across any business process or workflow. Reporting and Dashboards create interactive, custom dashboards with ease. Domo is a cloud-based platform designed to provide direct, simplified, real-time access to business data for decision-makers across the company with minimal IT involvement. It is a software-as-a-service (SaaS) venture. Data analytics can help small businesses in several ways. By understanding data analytics, businesses can make better decisions about where to allocate their resources and how to price their products or services. Additionally, data analytics can help businesses identify trends and understand their customer base. Data analytics software can track and analyze data, as well as create reports and dashboards.
2. Python – Python is one of the most powerful Data Analytics tools that are available to the user. It comes with a wide set of packages/libraries. Python is a free, open-source software that can be used for a high level of visualization and comes with packages such as Matplotlib, and Seaborn. Pandas is one of the widely used data analytics libraries that comes with Python. Most programmers prefer to learn Python as their first programming language due to its ease and versatility. It is a high-level, object-oriented programming language. There are many applications of Python across various platforms. Whether we’re browsing through Google, Instagram, or YouTube, each of these applications has made use of Python for its programming needs. Python is useful for web development as it is less time-consuming and has a simple syntax. Python supports several frameworks such as Flask, Django, Falcon, Web2Py, Sanic, Pyramid, and
more. Take up a free online Python for beginners course and upskill today.
3. Tableau – Tableau is a Business Intelligence Tool developed for data analysts where one can visualize, analyze, and understand their data. Tableau provides fast analytics and can explore wide types of data like spreadsheets, databases, and data on Hadoop and cloud services. It is easy to use, as it has a powerful GUI. It can build effective interactive dashboards with less effort. Tableau is a market leader and lets you work on live data rather than spending too much effort on data wrangling. Tableau is always looking to improve its services and has come up with updates to
provide users with smart dashboards, explore data, ease of use, fast analytics, update automatically, and publish a dashboard to share it live on mobile devices or the web. You can take up a free online course on Tableau to enhance your skills with this data analysis tool. The products that are included under Tableau are as follows- Tableau Desktop, Tableau Server, Tableau Online, Tableau Reader, and Tableau Public. Another plus point of using Tableau is that it is free.
4. Power BI – Power BI is yet another powerful business analytics solution by Microsoft. You can visualize your data, connect to many data sources and share the outcomes across your organization. With Power BI, you can bring your data to life with live dashboards and reports. Power BI can be integrated with other Data Analytics Tools, including Microsoft Excel. It offers solutions such as Azure + Power BI and Office 365 + Power BI. This can be extremely helpful to allow users to perform data analysis, protect data across several office platforms, and connect data as well.
Some of the products under Power BI are as follows-
. Power BI Desktop
. Power BI Premium
. Power BI Pro
. Power BI Embedded
. Power BI Mobile
. Power BI Report Server
5. Excel – Microsoft Excel is a simple yet powerful tool for data collection and analysis. It is a part of the Microsoft Office tool suite and is readily available, widely used, and easy to learn. Microsoft Excel can be considered as a great starting point for data analysis. The Data Analytics Tool pack in Excel offers a variety of options to perform statistical analysis of your data. The charts and graphs in Excel give a clear interpretation and visualization of your data. Excel is one the easiest ways to store data, create data visualizations, perform calculations based on data, clean data, and report data understandably. It is a great skill to add to your resume. Excel for beginners is a free online course that you can take up to enhance your knowledge about this data analysis tool.
It offers products in three main categories, namely:
. For Home
. For Business
. For Enterprises
6. Qlik Sense – Qlik Sense is a Top Data Analytics tools in 2023 designed for companies who want to integrate machine learning into their business. Qlik Sense uses machine learning (ML) to assist users in better understanding and utilizing business data. AI-generated analyses and insights, automated creation and data preparation, search and natural language interaction, machine learning, and predictive analytics are just a few of its significant capabilities. Also, it allows all users to explore at their own pace with hyperfast computations that are always in context and at scale. Qlik Sense Desktop is a Windows application that allows users to create visualizations, charts, interactive dashboards, and analytics apps for local and offline usage
7. Looker – Looker is a Top Data Analytics tools in 2023 created for companies wishing to visualize patterns and significant characteristics using data. It is perfect for data exploration and adds value to teams by providing new insights. Because it’s part of the Google Cloud Platform, it’ll work with whatever other tools you’re using. Looker also offers a powerful API that lets you create bespoke apps based on the data it gives. Since it supports several SQL dialects, you can prevent database lock-in and maintain a multi-cloud data environment. A Looker Business Analyst uses Looker daily to create and curate content, develop reports, and use visualizations to represent data. A Business Analyst should be able to use Looker to query data and create actionable metrics, validate data accuracy, and apply procedural concepts to identify error sources
See How Expert Digipro helps you to up-skill and Reach your Goal
Work from Home Job Opportunities in 2023
Work from home job is great option for all the housewives, freshers, retired people, dropouts and everybody out in 2023 for those who are willing to work but are not able to work remotely or because of other reasons. It gives an amazing and worthful experience as it has a lot of options with it. Also, since the pandemic has started all companies have had allotted work from home be it any profession they are from. Also, it’s a great helping hand for housewives and freshers in fact for everybody who are willing to start or re-start their couriers. Work from Home even provides with rotational shifts as well as great stipends/salary. It’s a great deal in current era.
Also, it comes with its own pros and cons. Such as-
Pros-
- Can work according to their own comfort level
- Can work from anywhere even on vacations or any other trip
- A great opportunity to start or kick start the courier
- Many jobs offer rotational shifts
- Travel time & cost reduction
- No external expenses occur
- Comfortable working
- Increases independence
- Improves technical skills
Cons-
- Not able to build confidence
- People get more lazy
- No outdoor activities or interacting sessions
- Increases isolation
- Risk of over working and off-time meetings
- Distractions at home
- Disproportionate work-life balance
There are many types of work from home job opportunities for different kind of streams & interests. Few are as follows-
Jobs like these are great opportunities for 12th pass, under graduate and less qualified people. Jobs like these offer great incentives and coupons to their workers. It’s a great deal for many out there.
Also, there are many companies who provide work from home for women only as they are their targeted audience and the company’s main motive is to make them start their courier or working life again with balanced life. It is way more comfortable option for them. Many people search for the option of work from home without investment wherein they could get a idea of starting their own business. This helps them to get a pretty nice idea about the internal structure and workings of businesses/start ups. This helps them to setup a great base for their start ups.
Coming onto the companies that provide work from home. As we all know due the pandemic all the companies have shifted almost online or else they have allotted their employees online jobs from home. This step was initially taken as precaution and a solution to continue the work but now it turned out beneficial for the company owners as well because it is a great source of cost cutting. It saves a great amount of expenses starting from providing their employees cab facilities, meal or meal coupons upon this the maintenance expenses, the bills, the helpers pay and the rent of the place (if its not owned by the company). The company finds it more beneficial as it saves them a good cost. But in current scenario as the pandemic situation is now in control a lot of companies has started remote work for its employees, as there are some job professions that need to done in heads presence or have to get time to time check. Also, in the case of people who live in the same city as where the company is set, those employees are also asked to do workings from the office it self or it’s a choice of either coming on specific days or remote workings. This have turned a great productivity level of employees as they are comfortable from working from their own places.
Coming back to the opportunities for online work from home. There are many apps and sites that offer many opportunities according to the profession, needs and wants of the person. The jobs available on these apps and sites have jobs across the world be it across India or any foreign company/MNC. Also, tuitions are a great option for everybody starting from any age group or class, even language tuitions can be taken online. For this a lot of apps are available as well such as google meet, teams and many more. Online classes/tuitions can be taken via online meet. In addition to this people start their freelancing work as it is now a digital world everything is possible online. Anybody can start or grow their business through internet. During this pandemic many courses related to online workings have reached a great level such as online teachings, advance computer courses and specifically digital marketing. There are many courses in digital marketing which includes their self importance such as content writing, SEO, google ads, graphic designing and social media. There is a great demand of people who are specialist in digital marketing or in its specific courses.
For students/under-graduate/graduate who so ever is trying to start or explore in their interest line or educational path who are looking for online internships or remote workings can now find that to, on online sites and apps such as internshala, hirect, linkedin, fish bowl and many more. There are n number of options for jobs and internships for every age group (starting from freshers to retired people). Interested people can apply on these sites with their details and qualifications and resume and their interested path. There are many options for paid/un-paid internships, remote working, fully work form home, work from home near me, every single option is available. Also, many people/ freshers prefer or want part-time work from home as they have to manage their studies/family/any other things side by side.
Online work, work home is a great expense saviour for people as well as apart from rent the travelling is second most high expense and a lot time consuming as well and very exhausting specially in summers people face a lot of body problems due to high heat and exertion. This save their expense, time and affects health less. In addition to this a lot of home business ideas are generated, even many businesses have started from scratch and are successful in present. This also generates jobs and employment.
Top trending Digital Marketing Tools in 2023
Top Trending Digital Marketing Tools
Digital Marketing refers to the advertising that is delivered via digital channels such as websites, search engines, email, social media and mobile apps. By using these online media channels, digital marketing is the method by which companies endorse branding, goods and services. Digital Marketing is important because it connects business to its audience while they are using internet and is effective in all industries. It connects companies/businesses with targeted audience when they are on Google through SEO & PPC, on social media with social media marketing and through email with email marketing.
1.Canva
Canva is a powerful designing tool that can be used in education to create projects that not only look great but also helps learn students the basics of digital design. This tool is free that allows students and teachers to work with photo editing, design layout and more, all within an easy-to-use platform.
Features of Canva are –
- Canva allows you to edit posts and create graphs or any type and kind.
- The tool incorporates numerous templates. It boasts a massive library of stock images, photos, designs, icons, and vectors that you can use to create any type of visual content for your marketing campaign.
- It allows you to choose from a massive collection of designs, such as postcard, brochure, CD cover, wallpaper, book cover, resume, certificate, magazine cover, letterhead, presentation graphic, blog banner, card, poster, flyer, presentation, logo, and social media.
2.MailChimp
MailChimp is an all-in-one marketing platform that helps to manage and talk to clients, customers and other interested parties. It is a social advertising and email marketing tool designed to organize and automate digital marketing campaigns. It is one of the best digital marketing tools one can get to improve campaigns and track the traffic generated. Moreover, the platform allows multiple integrations with various SaaS companies. This tool is quite efficient for email campaigns, using which one can engage with the audience. MailChimp is a well-renowned name in the world of email marketing.
The features of MilChimp are as follows –
- Creates better content with easy-to-use design tools
- Use Ai-powered assistant for generating custom designs.
- Create personalized emails and get up to 6 times more orders using marketing automation
- Provides tools for getting insights and analytics at one place
- Also, provide a free plan for small marketers.
3.Google Analytics
Google Analytics is a powerful digital marketing tool that can help you with numerous marketing decisions. You can easily track your e-commerce business as well as goals that can help keep your company on track. Using the innumerable data insights that Google Analytics provides, it is easy for marketers to understand the directions required to take with the website modifications and changes. Features of Google Analytics are-
- Provides you with information about traffic on your website that is divided by devices, products, pages, and more.
- Let you create your metrics, dimensions, and dashboard for easy access to data and information.
- Helps you understand your target audience in a better way. You will get real-time updates about your website’s customers, including the pages they are currently exploring. This can help you make your landing page more engaging by providing the customers with a more intuitive experience.
- Let you uncover insights about how the business is performing.
- Let you share the insights with the help of various reporting tools.
- Let you organize and visualize the data suiting business requirements.
4.Frase
Frase is an awesome content optimization tool that every digital marketer needs in their back pocket. Frase uses AI to provide advanced content insights that can help boost your search visibility and your web traffic. Use Frase to optimize your existing content or help you write new and improved content. Content research can take hours. Frase automatically provides an intelligent outline for almost every topic across the web. In seconds, Frase provides a list of related topics, headers, FAQs, statistics, recent news, and interesting facts that you can use to quickly build a powerful piece of content. Frase is a paid tool, but they do offer a free trial so you can test it out before making a commitment
5.Slack
Digital marketers use Slack every single day. With Slack, one can discuss client work, new articles, new projects, new support tickets, share useful content, and send messages. If anyone have a distinct team of digital marketers, you will need a powerful medium to make effective communication with them. This is where Slack comes into the play.
Features –
- Makes it easier to communicate with team members over the web in real-time.
- Let you follow everything related to the projects, teams and channels.
- Let you do message and video conferencing too.
Assist the teams in collaborating from anywhere
6.Trello
It is a content management tool that helps one to brainstorm and strategize content for digital marketing campaign. It is one of the most popular content management tools used by many digital marketers worldwide to create, schedule and generate content online. This platform keeps the whole team together, making communication a lot simpler and manageable. Its features are as follows –
- Allows you to create cards and incorporate notes on the card topic while creating deadlines and assigning topics to specific teams.
- Facilitates remote working where your teams can access their tasks and projects from anywhere.
7.Google Ads
Google Ads can work for almost any business; it doesn’t matter whether it is small, medium, or large. While many marketers think that Google Ads is too expensive, it is one of the most powerful digital marketing tools that can help your business reach new heights. The multiple targeting options allow you to target your customer base based on different factors like age, gender, location, profession, etc. This is something that you will not find in other digital marketing tools.
Features of Google Ads are as follows –
