Top Trending Digital Marketing Tools
Digital Marketing refers to the advertising that is delivered via digital channels such as websites, search engines, email, social media and mobile apps. By using these online media channels, digital marketing is the method by which companies endorse branding, goods and services. Digital Marketing is important because it connects business to its audience while they are using internet and is effective in all industries. It connects companies/businesses with targeted audience when they are on Google through SEO & PPC, on social media with social media marketing and through email with email marketing.
1.Canva
Canva is a powerful designing tool that can be used in education to create projects that not only look great but also helps learn students the basics of digital design. This tool is free that allows students and teachers to work with photo editing, design layout and more, all within an easy-to-use platform.
Features of Canva are –
- Canva allows you to edit posts and create graphs or any type and kind.
- The tool incorporates numerous templates. It boasts a massive library of stock images, photos, designs, icons, and vectors that you can use to create any type of visual content for your marketing campaign.
- It allows you to choose from a massive collection of designs, such as postcard, brochure, CD cover, wallpaper, book cover, resume, certificate, magazine cover, letterhead, presentation graphic, blog banner, card, poster, flyer, presentation, logo, and social media.
2.MailChimp
MailChimp is an all-in-one marketing platform that helps to manage and talk to clients, customers and other interested parties. It is a social advertising and email marketing tool designed to organize and automate digital marketing campaigns. It is one of the best digital marketing tools one can get to improve campaigns and track the traffic generated. Moreover, the platform allows multiple integrations with various SaaS companies. This tool is quite efficient for email campaigns, using which one can engage with the audience. MailChimp is a well-renowned name in the world of email marketing.
The features of MilChimp are as follows –
- Creates better content with easy-to-use design tools
- Use Ai-powered assistant for generating custom designs.
- Create personalized emails and get up to 6 times more orders using marketing automation
- Provides tools for getting insights and analytics at one place
- Also, provide a free plan for small marketers.
3.Google Analytics
Google Analytics is a powerful digital marketing tool that can help you with numerous marketing decisions. You can easily track your e-commerce business as well as goals that can help keep your company on track. Using the innumerable data insights that Google Analytics provides, it is easy for marketers to understand the directions required to take with the website modifications and changes. Features of Google Analytics are-
- Provides you with information about traffic on your website that is divided by devices, products, pages, and more.
- Let you create your metrics, dimensions, and dashboard for easy access to data and information.
- Helps you understand your target audience in a better way. You will get real-time updates about your website’s customers, including the pages they are currently exploring. This can help you make your landing page more engaging by providing the customers with a more intuitive experience.
- Let you uncover insights about how the business is performing.
- Let you share the insights with the help of various reporting tools.
- Let you organize and visualize the data suiting business requirements.
4.Frase
Frase is an awesome content optimization tool that every digital marketer needs in their back pocket. Frase uses AI to provide advanced content insights that can help boost your search visibility and your web traffic. Use Frase to optimize your existing content or help you write new and improved content. Content research can take hours. Frase automatically provides an intelligent outline for almost every topic across the web. In seconds, Frase provides a list of related topics, headers, FAQs, statistics, recent news, and interesting facts that you can use to quickly build a powerful piece of content. Frase is a paid tool, but they do offer a free trial so you can test it out before making a commitment
5.Slack
Digital marketers use Slack every single day. With Slack, one can discuss client work, new articles, new projects, new support tickets, share useful content, and send messages. If anyone have a distinct team of digital marketers, you will need a powerful medium to make effective communication with them. This is where Slack comes into the play.
Features –
- Makes it easier to communicate with team members over the web in real-time.
- Let you follow everything related to the projects, teams and channels.
- Let you do message and video conferencing too.
Assist the teams in collaborating from anywhere
6.Trello
It is a content management tool that helps one to brainstorm and strategize content for digital marketing campaign. It is one of the most popular content management tools used by many digital marketers worldwide to create, schedule and generate content online. This platform keeps the whole team together, making communication a lot simpler and manageable. Its features are as follows –
- Allows you to create cards and incorporate notes on the card topic while creating deadlines and assigning topics to specific teams.
- Facilitates remote working where your teams can access their tasks and projects from anywhere.
7.Google Ads
Google Ads can work for almost any business; it doesn’t matter whether it is small, medium, or large. While many marketers think that Google Ads is too expensive, it is one of the most powerful digital marketing tools that can help your business reach new heights. The multiple targeting options allow you to target your customer base based on different factors like age, gender, location, profession, etc. This is something that you will not find in other digital marketing tools.
Features of Google Ads are as follows –
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