Digital Marketing Career Scope post Covid-19
Beginning
Digital Marketing Career Scope post-Covid-19. Digital Marketing in present one of the most sought-after courses online and with better reasons. Covid-19 has made almost every business shift its marketing strategies online.
Covid-19 and the work-from-home lifestyle have taught people valuable lessons on the importance of Digital Media. With online opportunities on the rise, the amount of active users has grown exponentially. Entrepreneurs have realized that to succeed, it is mandatory to establish their business’s electronic presence. India is the fastest-growing economy that is emerging every day. Anything that a person need is just a click away be it’s fashion, food, daily groceries, electronics, or medical to find a home anywhere. This is a great example to show the potential of Digital Marketing and its effects on raising the living standards of people.
The digital world offers ‘n’ several employment opportunities in various categories. The efforts needed are just people need to be more focused on their goals, enhance their digital marketing strategies and apply for the domain that suits their personality/company’s profile perfectly. The main objective is to create eye-catching content so that it reaches potential audiences and they keep coming back to you for your work, which in turn increases the sales of your business and improves the brand’s credibility and revenue, and quality.
Some Job Roles that are available in Digital Marketing Industry
- Digital Marketing Manager– The role of a Digital Marketer is to convert the company’s name into a brand on every digital and social media platform. Their position demands interesting, innovative, and in-demand ideas and strategies which improve the brand’s awareness and leave a major impact on the audience’s mind. A Digital Marketing Manager has to stay updated with all the ongoing trending technologies and make it use useful for any of their business projects.
- Digital Marketing Executive– A Digital Marketing Executive’s job is to manage the e-books, blogs, and marketing trends, review the communication and handle the digital space of the brands such as social media handles and URLs. Their primary role is to do the necessary research required by the content and designing team and assist the marketing manager in making brand reports.
- Social Media Marketer– Social Media Marketing is the combination of social media and marketing on WWW. The role of a Social Media Marketer is to be familiar with social networking platforms and what kind of audience is engaged. They have to offer great strategies and campaigns for the company with unique content ideas, media planning, and performance-based strategy building.
- Search Engine Optimization (SEO)- The role of an SEO Analyst is to increase the ranking of their company’s website in the search engine’s result pages and increase the traffic coming to the website. The job requires performing on-site and off-site analyses for customers on a timely basis. Every SEO Analyst must have great knowledge of recommending and using keywords, Google algorithms, and linking strategies to implement search marketing strategies.
- Digital Marketing Writer– A writer’s main responsibility is to write and create content and ensure that it goes well with the brand’s tone. One needs to know who the target audience is and turn the communication accordingly. It should be formed in a way that attracts the audience at first glimpse. This includes writing for websites, e-mailers, social media, mobile marketing, video scripts, etc.
Some of the Pros & Cons of Digital Marketing post Covid-19
Pros-
- The main advantage of Digital Marketing is that the targeted audience can be reached cost-effectively and measurably. Other advantages include brand growth, loyalty, and driving online sales, as post covid maximum things have shifted to online mediums.
- Global Reach in a website allows one to find new markets and trade across countries for only a small investment.
- Digital Marketing has improved conversation rates as post covid many businesses have opted for online sources as the main way of connecting to the audience.
- Digital Marketing offers businesses or audiences to open up to one another by getting involved with social media but should know how to manage it carefully. A company can build customer loyalty and form & increase the company’s reputation to easily engage.
- Comprehensive digital marketing starts with creating a search-optimized website and includes an active social media presence.
- People who are fluent in Digital Marketing are so in demand as every company/business/startup needs at least one digital marketer. So there is a huge scope in digital marketing.
Cons-
- People want to reach the “new normal”, but long for the “old normal” to re-emerge.
- Few people who are not fully aware of the usage of Digital Marketing are still struggling and prefer the old traditional ways.
- Many Businesses have been affected during and post covid due to which they were not able to cope with their business online and have faced huge losses.
- Using or shifting to Digital platforms people need to be skilled and trained not everybody can access them efficiently.
- Digital Marketing is time-consuming too.
Growth –
Post covid has made us realize that in Digital Marketing the key rules are always mandatory they can’t be ignored. For instance, SEO, Pay-per-click, responsiveness, awareness, mentions, attaining links, etc.
The reason behind this development is that, during the pandemic, the Internet was used more than ever in the past. Research suggests that around 70% of internet usage is recorded for browsing online on search engines. The digital world has become more oriented than ever, with more and more users starting to use the Internet, as a side impact of covid-19. This means that the users are even more open to marketing than ever before and have learned to modify ads and marketing campaigns that they do not find appealing. Due to this marketers have to find a way to stand out from the crowd and also, and personalized marketing has become an apparent tool that resulted in more customer engagement and an increase in sales. It is quite obvious that one of the main marketing impacts of post covid-19 is the fact that there’s a lot of it that customers get overwhelmed and usually ignore the hints that are directed at a huge target audience and not at them directly.
What is the Growth rate of Digital Marketing?
- The compound annual growth rate of Digital Marketing from 2020-2025 is projected at 9% (approx.).
- The Digital display is projected to increase at 15.4% CAGR, while the search is projected to increase at 12.2%. Search accounts for 40.9% of the global digital advertising and marketing market.
- 63% (approx.) of businesses have grown their digital marketing budget in this last year.
- Between the years 2020 and 2021, there was a 14% increase rate in digital marketing budget spending across businesses.
What is the success rate of Digital Marketing?
There is no one-size-fit for all answer to this question, but here are some stats to help point you in the right direction.
- PPC returns Rs120 for every Rs60 spent- resulting in a 200% ROI rate.
- Email marketing returns Rs2160 for every Rs60 spent.
- Content marketing and SEO provide the best ROI according to marketers.
- Startup businesses claim that email marketing is the marketing channel that brings them the highest return on investment.
Is Digital Marketing in demand in 2022?
- According to the stats of the Bureau of Labour, the demand for marketing jobs is set to grow by 10% by 2026-above the average for all careers.
- Customer marketing managers and search marketing managers are both on CNBC’s list of the 10 fastest-growing jobs in the US in 2022.
How effective is online advertising?
- PPC returns a 200% ROL.
- Digital ads increase brand awareness by 80-85%.
- 27% of consumers search for a business after seeing the display ads.
- Consumers are 155% more likely to look up your brand-specific terms after they, ve been exposed to display ads.
- Customers are 70% more likely to purchase a retargeting ad.
- A user’s search activity rises after being served a display ad.
What percentage of advertising is done online?
- Digital advertising accounted for 4% of total advertising expenditures in 2021
- The annual growth rate for digital media is higher than that of offline media.
- 50% of advertising was done online in 2020- offline advertising spend a huge amount to increase digital advertising.
Work from Home Job Opportunities in 2023
Work from home job is great option for all the housewives, freshers, retired people, dropouts and everybody out in 2023 for those who are willing to work but are not able to work remotely or because of other reasons. It gives an amazing and worthful experience as it has a lot of options with it. Also, since the pandemic has started all companies have had allotted work from home be it any profession they are from. Also, it’s a great helping hand for housewives and freshers in fact for everybody who are willing to start or re-start their couriers. Work from Home even provides with rotational shifts as well as great stipends/salary. It’s a great deal in current era.
Also, it comes with its own pros and cons. Such as-
Pros-
- Can work according to their own comfort level
- Can work from anywhere even on vacations or any other trip
- A great opportunity to start or kick start the courier
- Many jobs offer rotational shifts
- Travel time & cost reduction
- No external expenses occur
- Comfortable working
- Increases independence
- Improves technical skills
Cons-
- Not able to build confidence
- People get more lazy
- No outdoor activities or interacting sessions
- Increases isolation
- Risk of over working and off-time meetings
- Distractions at home
- Disproportionate work-life balance
There are many types of work from home job opportunities for different kind of streams & interests. Few are as follows-
Jobs like these are great opportunities for 12th pass, under graduate and less qualified people. Jobs like these offer great incentives and coupons to their workers. It’s a great deal for many out there.
Also, there are many companies who provide work from home for women only as they are their targeted audience and the company’s main motive is to make them start their courier or working life again with balanced life. It is way more comfortable option for them. Many people search for the option of work from home without investment wherein they could get a idea of starting their own business. This helps them to get a pretty nice idea about the internal structure and workings of businesses/start ups. This helps them to setup a great base for their start ups.
Coming onto the companies that provide work from home. As we all know due the pandemic all the companies have shifted almost online or else they have allotted their employees online jobs from home. This step was initially taken as precaution and a solution to continue the work but now it turned out beneficial for the company owners as well because it is a great source of cost cutting. It saves a great amount of expenses starting from providing their employees cab facilities, meal or meal coupons upon this the maintenance expenses, the bills, the helpers pay and the rent of the place (if its not owned by the company). The company finds it more beneficial as it saves them a good cost. But in current scenario as the pandemic situation is now in control a lot of companies has started remote work for its employees, as there are some job professions that need to done in heads presence or have to get time to time check. Also, in the case of people who live in the same city as where the company is set, those employees are also asked to do workings from the office it self or it’s a choice of either coming on specific days or remote workings. This have turned a great productivity level of employees as they are comfortable from working from their own places.
Coming back to the opportunities for online work from home. There are many apps and sites that offer many opportunities according to the profession, needs and wants of the person. The jobs available on these apps and sites have jobs across the world be it across India or any foreign company/MNC. Also, tuitions are a great option for everybody starting from any age group or class, even language tuitions can be taken online. For this a lot of apps are available as well such as google meet, teams and many more. Online classes/tuitions can be taken via online meet. In addition to this people start their freelancing work as it is now a digital world everything is possible online. Anybody can start or grow their business through internet. During this pandemic many courses related to online workings have reached a great level such as online teachings, advance computer courses and specifically digital marketing. There are many courses in digital marketing which includes their self importance such as content writing, SEO, google ads, graphic designing and social media. There is a great demand of people who are specialist in digital marketing or in its specific courses.
For students/under-graduate/graduate who so ever is trying to start or explore in their interest line or educational path who are looking for online internships or remote workings can now find that to, on online sites and apps such as internshala, hirect, linkedin, fish bowl and many more. There are n number of options for jobs and internships for every age group (starting from freshers to retired people). Interested people can apply on these sites with their details and qualifications and resume and their interested path. There are many options for paid/un-paid internships, remote working, fully work form home, work from home near me, every single option is available. Also, many people/ freshers prefer or want part-time work from home as they have to manage their studies/family/any other things side by side.
Online work, work home is a great expense saviour for people as well as apart from rent the travelling is second most high expense and a lot time consuming as well and very exhausting specially in summers people face a lot of body problems due to high heat and exertion. This save their expense, time and affects health less. In addition to this a lot of home business ideas are generated, even many businesses have started from scratch and are successful in present. This also generates jobs and employment.
Skills necessary to Freelance in 2023
A Freelancer is the one who works for themselves not for any company or organization. In which the freelancer take projects or contract work from the company and do by themselves. They are basically employed for themselves. Freelancing has been a option but it has come in trend since the pandemic has started due to employment issues.
A freelancer need to be updated with the current trends, need to improvise their writing styles on regular basis and should keep searching for work opportunities. A freelancer’s job can be challenging considering the individual dealing with all the administrative and financial issues. Its not like that freelancing is only in specific roles, anybody can start it in their own interested line. But as in current scenario the most in demand opportunities for a freelancer are as follows-
- Photography and Videography
- Graphic Designer
- SEO
- Social media expert
- Website designer
- Website Development (coding, developers, software engineer, etc)
- Virtual Assistant
- Content Writer
The main question arises is ‘How to start a career in freelancing?’
Anyone can start with freelancing by finding the right marketable skills and polishing their skills correctly and completely. The amin element in this field is reputation and contacts, the better reputation one will have the better standards of work will maintained. The beginner should have a nice presentable portfolio with all their work they have done be it for the company or for themselves. In addition to this, as the one is joining to start with freelancing, they should begin with doing part-time. Finding the right freelancing platform to begin with and continue is such an important step. Also, one of the important aspect is the prices. How the person presents their own selves, their portfolio and the rates according to their work and the client.
Pros and Cons of Freelance are as follows-
Pros – Having control over own workload, the clients to work with and own income is significant benefit of freelancing. When one starts with freelance, the owner is the boss. They need not to pay anybody nor share their profits or losses. You determine what opportunity to grab, which clients to work for and your own pay rate. Depending on level of expertise, its possible to work part-time but make full-time pay. Flexibility and remote work are also one of the advantages. Usually , working on freelance projects include working from home meaning from your own work space during the hour you choose. You will obviously have deadlines to meet, but you will decide when and where to work.
Cons –
- Lack of resources
- Isolation
- Lack of employees benefits
- No support system to meet the deadlines
- Sole responsibility of work
- The continuous workflow for one person to handle
- Sporadic work pattern
Traits needed as a Freelancer
- Discipline – As no one is there to judge you or correct you for distractions or not working properly or delaying the submission date. Self-discipline is very important.
- Persistence – Persistence is always important, but its importance increases when you started as freelancer and trying to track down work.
- Resilience – It’s so important to get over the loss quickly and maintaining the work going.
- Organization – You’re responsible for a lot of different tasks. It’s up to you to keep track of your income and expenses, promptly reply to client emails, stay on top of your deadlines, keep your files sorted, and make sure your workload is streamlined.
- Proactive – You don’t necessarily need to be outgoing in the traditional sense, but you do need to be a little aggressive to land new clients. If you want to grow your business, you’re going to have to be comfortable networking and approaching strangers, whether you’re doing it in person or digitally.
Communicative – Being a freelancer involves a lot of communication. You need to be willing to have the hard conversations—like negotiating a higher rate or breaking up with a client—and handle them tactfully and professionally. There’s no boss or other colleague to take care of that dirty work for you.
FAQs
Anyone can be a freelancer. If you have services and needed skills to provide to the customers and serve your business. They are no as such restrictions or rules.
Freelancers are hired by individuals and organisations/companies, including micro enterprises, such as Charities, Tesco, local and central government, e.g., HM Revenue and Customs and public bodies.
Freelancers have a lot to offer a diverse set of services. There isn’t a fixed list. Some of the services offered by freelancers have –
- Car Valet
- Book-keeping and accounting
- IT support and custom helpdesk
- Event planning and management (weddings, birthdays, parties etc.)
As per the rules, if an organisation or individual can micro outsource it, then it can be freelancing.
Demand for services varies but the research has shown that the demand for freelance workers has increased during ‘times of economic uncertainty’. So according this is the best time to freelance. Job information sites or just searching and counting the number of freelance opportunities can provide useful information on the demand for freelance services. Also, offering a service that has low demand also means that there is less competition and that’s great for future earnings.
An advantage of freelancing is that it allows you to travel depending on your skills and the services you offer, you can work on freelance jobs locally, nationally or internationally. For instance, you might freelance as a personal trainer or there are many other options. Also, you can offer your services locally and regionally.
Place your CV on a suitable site. Some of the more popular job boards and CV aggregators include tiptopjob, jobserve, friendsreunitedjobs, totaljobs, CV-Library and jobsite. However, these sites do not specialise in micro outsourced jobs and their focus is more on capturing your CV rather than the services that you offer. Fortunately, there are specialist sites that can help you freelance your services. On these sites, you’ll find jobs with differing requirements and budgets. You’ll also be able to advertise 1 or more services, indicating your skills, daily or hourly rate and locations, if you also wish to work at a client’s site. And unlike job boards or CV aggregators, you’ll also be able to use the site to interact with job providers to, for example, clarify requirements or work with them once you’ve got the job.
