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Digital Marketing Career Scope post-Covid-19. Digital Marketing in present one of the most sought-after courses online and with better reasons. Covid-19 has made almost every business shift its marketing strategies online.

Covid-19 and the work-from-home lifestyle have taught people valuable lessons on the importance of Digital Media.  With online opportunities on the rise, the amount of active users has grown exponentially. Entrepreneurs have realized that to succeed, it is mandatory to establish their business’s electronic presence. India is the fastest-growing economy that is emerging every day. Anything that a person need is just a click away be it’s fashion, food, daily groceries, electronics, or medical to find a home anywhere. This is a great example to show the potential of Digital Marketing and its effects on raising the living standards of people. 

The digital world offers ‘n’ several employment opportunities in various categories. The efforts needed are just people need to be more focused on their goals, enhance their digital marketing strategies and apply for the domain that suits their personality/company’s profile perfectly. The main objective is to create eye-catching content so that it reaches potential audiences and they keep coming back to you for your work, which in turn increases the sales of your business and improves the brand’s credibility and revenue, and quality.   

 Some Job Roles that are available in Digital Marketing Industry

• Digital Marketing Manager– The role of a Digital Marketer is to convert the company’s name into a brand on every digital and social media platform. Their position demands interesting, innovative, and in-demand ideas and strategies which improve the brand’s awareness and leave a major impact on the audience’s mind. A Digital Marketing Manager has to stay updated with all the ongoing trending technologies and make it use useful for any of their business projects.

• Digital Marketing Executive–  A Digital Marketing Executive’s job is to manage the e-books, blogs, and marketing trends, review the communication and handle the digital space of the brands such as social media handles and URLs. Their primary role is to do the necessary research required by the content and designing team and assist the marketing manager in making brand reports.

1. Social Media Marketer– Social Media Marketing is the combination of social media and marketing on WWW. The role of a Social Media Marketer is to be familiar with social networking platforms and what kind of audience is engaged. They have to offer great strategies and campaigns for the company with unique content ideas, media planning, and performance-based strategy building.

1. Search Engine Optimization (SEO)-  The role of an SEO Analyst is to increase the ranking of their company’s website in the search engine’s result pages and increase the traffic coming to the website. The job requires performing on-site and off-site analyses for customers on a timely basis. Every SEO Analyst must have great knowledge of recommending and using keywords, Google algorithms, and linking strategies to implement search marketing strategies. 

1. Digital Marketing Writer– A writer’s main responsibility is to write and create content and ensure that it goes well with the brand’s tone. One needs to know who the target audience is and turn the communication accordingly. It should be formed in a way that attracts the audience at first glimpse. This includes writing for websites, e-mailers, social media, mobile marketing, video scripts, etc.

Some of the Pros & Cons of Digital Marketing post Covid-19 

Pros-

• The main advantage of Digital Marketing is that the targeted audience can be reached cost-effectively and measurably. Other advantages include brand growth, loyalty, and driving online sales, as post covid maximum things have shifted to online mediums. 
• Global Reach in a website allows one to find new markets and trade across countries for only a small investment.
• Digital Marketing has improved conversation rates as post covid many businesses have opted for online sources as the main way of connecting to the audience.
• Digital Marketing offers businesses or audiences to open up to one another by getting involved with social media but should know how to manage it carefully.  A company can build customer loyalty and form & increase the company’s reputation to easily engage.

• Comprehensive digital marketing starts with creating a search-optimized website and includes an active social media presence.

• People who are fluent in Digital Marketing are so in demand as every company/business/startup needs at least one digital marketer. So there is a huge scope in digital marketing.

Cons-

• People want to reach the “new normal”, but long for the “old normal” to re-emerge.
•  Few people who are not fully aware of the usage of Digital Marketing are still struggling and prefer the old traditional ways.
• Many Businesses have been affected during and post covid due to which they were not able to cope with their business online and have faced huge losses.
• Using or shifting to Digital platforms people need to be skilled and trained not everybody can access them efficiently.
• Digital Marketing is time-consuming too.

Growth –

Post covid has made us realize that in Digital Marketing the key rules are always mandatory they can’t be ignored. For instance, SEO, Pay-per-click, responsiveness, awareness, mentions, attaining links, etc. 

The reason behind this development is that, during the pandemic, the Internet was used more than ever in the past. Research suggests that around 70% of internet usage is recorded for browsing online on search engines. The digital world has become more oriented than ever, with more and more users starting to use the Internet, as a side impact of covid-19. This means that the users are even more open to marketing than ever before and have learned to modify ads and marketing campaigns that they do not find appealing. Due to this marketers have to find a way to stand out from the crowd and also, and personalized marketing has become an apparent tool that resulted in more customer engagement and an increase in sales. It is quite obvious that one of the main marketing impacts of post covid-19 is the fact that there’s a lot of it that customers get overwhelmed and usually ignore the hints that are directed at a huge target audience and not at them directly.